Average Joes
Breast-araunt meets coffee shop; it'll make you go, "ohhhh..."
Adex J. Garza
Concept Development
Average Joes Coffee
Proposal: Joe’s Hoes (Working Title)/Rebranding to “Joes”
Purpose (TL;DR): Average Joes Coffee (AJC) will launch Joes2Go App, Drive-Thru Coffee incorporating the “Breast”-aurant model, Joe2School Grants, and Joes2Home coffee delivery service.
Additional Commentary: Crude sounding, could be interpreted as misogynistic, however… If the girls who would be serving and delivering the coffee are okay with it, and they could speak about how they are the ones exploiting men’s objectification of them through the use of their physicality.
Further, the safety and wellbeing of the baristas is imperative, which is why an emergency alert is built into the employee/driver version of the Joes2Go App.
As far as incentives, AJC would allow baristas to keep any and all tips, a flat pay rate of $9.25, as well as the launch of the Joe2School which provides a grant for those in, or interested in returning to, college.
Why?: Since the dawning of time, men have objectified women. They’ve oppressed them, treated them as less than, and as objects they can use to satisfy their own desires. As a gay man, I say…. “Eff that.” Women should and have every right to use their looks to their advantage. Sure, ogle at them in their swimsuits, but at least buy our coffee. What will keep them coming back? Our delivery service.
Headlines:
Need to be short and quick, so as to not drag on.
Rhyming is also useful in memory recall.
Need to emphasize the new services and rebranding.
Breastaurant/sexy undertones
Need to emphasize that it’s women reclaiming their sexuality.
1. Joe’s2Go, to your home, office, or on the go.
2. Joe’s, we’ll make you say “Oh…”
3. When you’re on the go, and want mo…. Come to Joe’s.
